# ReGrowth — brand library

Version 1.1 · approved design checkpoint: 10 September 2026.

The reference is the user-approved ReGrowth Studio V11 website and the crystal-conch Theory of ReGrowth artwork. Future work should extend this identity instead of replacing it with a generic AI, agency or sustainability aesthetic.

## The visual idea

A living world held inside a conch. The outer form concentrates attention; the refracted interior reveals people, land, work and relationships. Beauty opens the door. A real subject gives the image meaning.

The conch is an anchor, not a compulsory stamp on every asset. The living tapestry is the wider institutional world. The yellow landscape is an earlier identity reference. Use the relevant register; do not stack every motif into one composition.

## Colour and type

Use the exact values in `system/tokens.json` and `system/tokens.css`.

- Cream and ink carry the interface and the reading experience.
- Yellow marks Re, an earned phrase or the primary action. Yellow text belongs on ink; use dark text on yellow buttons.
- Violet, rose and living green belong mainly inside artwork and occasional secondary surfaces.
- Melodrama is the approved display serif, inherited from the 2014P website. Segoe UI/Arial are the current interface stack; Georgia carries selected supporting lines.
- Use the approved site's actual typography and layout references in `system/`. Treat these as reference styles, not stylesheets to inject blindly into another project.

## Composition

One strong image, one clear claim, useful empty space. Preserve the complete conch cover when its baked-in title is visible. Do not overlay a second title on that image. Use a broad tapestry band for institutional context; keep functional copy outside busy artwork.

For new episode imagery, choose the real object or situation first. Refraction or an impossible transformation must reveal its relationship to the story. Avoid floating unrelated symbols, decorative Sanskrit, a central saviour, invented achievements and generic cosmic forests.

Responsive pages preserve reading order and readable type. Controls use native keyboard behaviour and visible focus. No forced cinematic entrance, scroll hijack or autoplaying sound.

## Names and relationships

ReGrowth Studio is the studio. Research, Policy, Venture, Community and Media are its five labs. Theory of ReGrowth is the YouTube series and possible future book. AI Is the Audit is a lens. The virtual ReGrowth Café is the recurring membership invitation. ReGrowth Fellowship is a developing contribution route, distinct from membership.

Intercamp has a wider sovereign direction; do not describe it as only a Café benefit or bounty system.

## Sound and video

Vande Padmakaram (Post-Rock Ambient), credited to uncommonidentity, is the sole theme song. The supplied MP4 is retained in the approved checkpoint as source/reference material. It must not be labelled an authored ReGrowth theme film. The Sāmatvārtha explainer is the currently linked video.

## Files

- `artwork/theory-of-regrowth-master.png`: original generated conch cover.
- `artwork/theory-cover.webp`: website-ready derivative of that cover.
- `artwork/living-tapestry.webp`: approved generated institutional illustration.
- `artwork/yellow-landscape.webp`: earlier supplied landscape identity; preserve its existing lettering as a reference, do not treat it as the current wordmark.
- `identity/favicon.svg`: current Re icon.
- `system/tokens.json`, `system/tokens.css`: portable design tokens.
- `system/site.css`, `system/direction.css`: exact approved V11 style references.
- `asset-manifest.json`: file descriptions, intended use and credits.

## Reuse and credit

These files are supplied for identifying and presenting ReGrowth accurately. Inclusion in a public brand library does not declare third-party inputs, the typeface or music to be open source, nor does it imply endorsement. Preserve supplied credits. Artwork is illustrative and does not document operating projects or communities.

## Brief for the next asset

Subject: [real question, object or activity]. Use: [cover, thumbnail, website, diagram]. Promise: [one sentence]. Register: [conch/refraction, living tapestry, quiet yellow/ink]. Show: [specific people, material and relationship]. Keep: [one focal point and space for text]. Exact text, if needed: [approved wording]. Make the visible story work without requiring knowledge of ReGrowth's philosophy.